Well, shut my mouth ....

Another color lesson for moi.

My bags are on display at the bookstore where I work (Bogart's Bookstore & Cafe, Millville, NJ). I took down the brightly colored selections to display my neutrals because the neutrals seemed to be in demand this winter season and I wanted to give them full attention before I decided to switch things up for Spring. Well, my hanging display became invisible and lost it's vibrancy ... all because of color, and the fact that they are in a funky little bookstore with soooo many other things to look at.

I learned that the color differences actually complimented rather than detracted from the display in this particular environment. I had to view it for a few days in this state before I (and others) got it. Interesting! The outcome probably broke some marketing/display rules spouted by the experts in some classroom somewhere but that's just what we found with this unplanned experiment. But, I think that the thing to remember here is the environment in which they are being sold - highly competative visually, so the display had to be equally attention grabbing.

And, you might think that the differences make it difficult for the consumer to shop or make choices ... it seemed to actually help and focus their thoughts on their own unique style and that of friends or family who may also be interested in the product - it made them think and realize that maybe I could satisfy different tastes and they should keep checking in ...